interesting article - so similar to what we're going through here...
KtB - Church-Mart: "The reason to have such a large church is so it can meet the needs of most of the congregation. The idea is that Americans like their churches like they like their Wal-Marts -- they want one place where things are easy to find and accessible, a place that can satisfy every faith need they could possibly have. So, the church's theology is simple: Believe in Jesus and you'll go to heaven; don't believe and you'll in end up in hell. In between, let God help you live a successful life on every level: family, business, community. Like Wal-Mart, the church has a culture of simplicity and convenience. And it works."
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